NFL Branding and your Direct Sales Business
Are you a football fan? How crazy were this year's playoff games? I mean they were all WILD!As I watching I was thinking about how the NFL is like your direct sales company and you are like an NFL team. Yes, you do need to follow your company's rules, like each team has to use the official NFL logo.
Ask yourself this, though, have you ever seen any say "I just love the NFL!" Sure they recognize the NFL as the organization, but they are passionate about their team!
That is what you need to cultivate with your social media. Yes, your followers love the game (your products) but you want them to be fans of you. That's not going to happen if they don't know you, if all they see are corporate graphics, if all you do is cut and paste scripts from your upline.
Turn your followers into rabid fans of you by creating your own personal brand, by using your face, by telling your story. Join us on Facebook in my free coaching group for great training videos on personal branding.
So who are you rooting for next Sunday?